PROMOTION OF
LEGO EDUCATION
IN KAZAKHSTAN
GOALS
- Increase the awareness among Kazakhstan officials
- Facilitate the state support for the introduction of LEGO Education solutions in Kazakhstan schools
SOLUTION
- Conduct an extensive promotional campaign supporting the development of educational robotics in Kazakhstan
- Provide information support for the national Kazakhstan robotics team at the World Robot Olympiad-2016
- Develop a video dedicated to the 25th anniversary of Independence of Kazakhstan and promote it through popular seeding platforms
- Develop three educational videos outlining the benefits of LEGO Education robotics solutions for children and parents, teachers and school principals
RESULTS
- Generated over 150 stories about LEGO Education in Russian and Kazakhstan media outlets
- 3 special projects with key Kazakhstan media
- LEGO Education videos were posted in the official groups of the Kazakh Ministry of Education and Science in social media and generated over 400,000 views
- LEGO Education received high praise and support of the Ministry of Education and Science of Kazakhstan and the officials of the Nazarbayev Intellectual Schools where the company's education solutions were first introduced
LEGO Education is a world-leading manufacturer of educational solutions for children in the robotics, IT, programming, engineering and modeling. Being the company's agency of record in Russia since the beginning of 2017 we provided media relations support for LEGO Education at the largest events dedicated to robotics and education, including «RoboFest-2017», the Russian round of the «World Robot Olympiad», «MISO – 2017» (Moscow International Salon of Education) and other key forums such as «City of Education», «EdCrunch» and «Open Innovations».
Collaboration between LEGO Education and Altezza began in 2016 as part of the project implemented in Kazakhstan. Altezza was tasked with establishing working contacts with the Ministry of Education and Science of Kazakhstan and popularizing the development of educational robotics in the republic. Our team succeeded in organizing a meeting between official representatives of LEGO Education and Yerlan Sagadiev, the Minister of Education and Science of Kazakhstan. Following the meeting Altezza developed four informational videos showcasing the benefits of STEM education and inclusion of LEGO Education robotics solution in the school curriculum. The videos were approved by the Ministry of Education and placed in its groups in social networks where they generated over 400,000 views. Currently, the Ministry is conducting a nationwide program to introduce robotics in all schools of Kazakhstan.