AIRBNB.COM LAUNCH
GOALS
- To implement an integrated PR campaign aimed at promoting the launch of
the Russian office and educate end consumers about airbnb.com and its
advantages
SOLUTION
- Series of individual interviews with Nathan Blecharczyk, co-founder and CEO
- Master class for start-uppers in DO with Nathan Blecharczyk
- Targeted media relations
RESULTS
- 12 stories in glossy and business press
- 73 stories in blogs and forums of online
- WOM among the trendsetters