AIRBNB.COM LAUNCH

GOALS
  • To implement an integrated PR campaign aimed at promoting the launch of
    the Russian office and educate end consumers about airbnb.com and its
    advantages
SOLUTION
  • Series of individual interviews with Nathan Blecharczyk, co-founder and CEO
  • Master class for start-uppers in DO with Nathan Blecharczyk
  • Targeted media relations
RESULTS
  • 12 stories in glossy and business press
  • 73 stories in blogs and forums of online
  • WOM among the trendsetters
Left
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