PRESENTATION
OF RÈMY MARTIN
CENTAURE DE DIAMANT NEW DECANTER
GOALS
- Present Rémy Martin Centaure de Diamant in Russia
- Ensure maximum coverage in the leading media outlets
SOLUTION
- Hold several official black-tie events for celebrities, key journalists, clients and partners in Moscow, Saint-Petersburg, and Yekaterinburg
- Invite Madam Pierrett Trechet, Cellar Master of the House of Remy Martin to present the new drink
- Conduct gala-dinner with memorable performance, video mapping, and music show
- Organize series of media interviews with Madam Trechet
RESULTS
- 450 leading trade representatives, key journalists and celebrities attended the events in three cities
- 10 exclusive interviews with Pierrett Trechet in printed media
- 49 publications in printed media
- 12 publications in online media
- ROI 2:1
Altezza held several black-tie functions to commemorate the appearance of new "Centaure de Diamant" cognac on the Russian market. Madam Pierrett Trechet, Cellar Master of the House of Rémy Martin visited Russia to personally present the new decanter. We invited journalists and celebrities to attend the events in Moscow, Saint Petersburg, and Yekaterinburg. Among the celebrities who appreciated the smooth taste and exquisite bouquet of the new Remy Martin cognac were Nikas Safronov, Tatyana Vedeneyeva, Konstantin Andrikopolus, Konstantin Gaidai, Maria Kravtsova, and Alexander Rogov.
Entertainment part of the events included fascinating 3D light and sand show which illustrated the process of cognac production from the vine cultivation to blending of "eau-de-vie" cognac spirits and its maturing and storing.