LEGO Education is a world-leading manufacturer of educational solutions for children in the robotics, IT, programming, engineering and modeling. Being the company's agency of record in Russia since the beginning of 2017 we provided media relations support for LEGO Education at the largest events dedicated to robotics and education, including «RoboFest-2017», the Russian round of the «World Robot Olympiad», «MISO – 2017» (Moscow International Salon of Education) and other key forums such as «City of Education», «EdCrunch» and «Open Innovations».
Collaboration between LEGO Education and Altezza began in 2016 as part of the project implemented in Kazakhstan. Altezza was tasked with establishing working contacts with the Ministry of Education and Science of Kazakhstan and popularizing the development of educational robotics in the republic. Our team succeeded in organizing a meeting between official representatives of LEGO Education and Yerlan Sagadiev, the Minister of Education and Science of Kazakhstan. Following the meeting Altezza developed four informational videos showcasing the benefits of STEM education and inclusion of LEGO Education robotics solution in the school curriculum. The videos were approved by the Ministry of Education and placed in its groups in social networks where they generated over 400,000 views. Currently, the Ministry is conducting a nationwide program to introduce robotics in all schools of Kazakhstan.