RTS-tender, one of the most fast-growing public procurement online platforms for purchases under Federal Laws 44-FZ and 223-FZ approached Altezza with a request for information support of the explosive growth of its business. At that moment information about RTS-tender available in the Russian media was unorganized and sporadic. The company had not been singled out in any way and was often simply mentioned as one of the competing platforms.
We decided to showcase the expertise of the key managers of RTS-tender to generate and maintain media interest to the company. After a thorough analysis of RTS-tender activities Altezza began initiating and pitching various news hooks and newsbreaks to the media on a weekly basis. Within three months RTS-tender became the leading news generator in the industry and maintained top Russian public procurement platform in terms of the number of generated media stories in federal and regional publications. RTS-tender media coverage index for 6 months of collaboration with Altezza in 2017 surpassed the similar figures for the entire 2016.