Informational support for CIAN

Our collaboration with the CIAN brand began in 2015. At the beginning of the journey, we faced a global task: to widely publicize the launch of the new site and take a strong position in the information field of Moscow and St. Petersburg. Our team developed non-standard format of press materials, which allowed us to build effective model of work with the leading federal media. By the end of the first year of the campaign, CIAN became the top mentioned company having outstripped the nearest competitor by 20%. The agency and the client continued to work closely together. We involved more and more of CIAN's staff in activity, which was reflected in the increase in the number of comments, publications and analytical materials.

In the last two years CIAN continued its active regional expansion. The growing regional coverage required increase in PR activities so we worked to expand the media data base and to launch comprehensive real estate market research. By the end of 2017, the total share of CIAN presence in the information field had tripled compared to the first year of operation. Since then, we have only been increasing our presence in the media field, holding the first place in terms of citations among the competitors.

We are proud to call CIAN the largest database of verified housing throughout Russia. The data of the resource and the opinion of brand experts are equally quoted by leading media and ordinary users. From a tool of realtors and agencies, CIAN has transformed into a modern, reliable and convenient client service for the seller-buyer. Every day we are approached by hundreds of journalists with narrow and broad inquiries, we comment on hundreds of events, we are quoted not only at the federal level, but also at the CIS level. Analytical materials developed by our experts are published weekly, and we have regular interviews with the company's speakers.

The secret of success of this campaign is simple: strict adherence to a transparent communication strategy, clearly defined terms of cooperation (roles, partners responsibility areas, terms, results, KPI), relationships and established dialogue between the Agency and the Client, as well as simple and clear interaction processes between the two companies.