We have been collaborating with CIAN since 2015. Our initial global task was to promote the launch of the new company web site and guarantee its visible coverage by Russian and St.-Petersburg media. Our team assessed the high expert potential of the project and developed an unusual format of press materials which allowed us to establish effective communication with key federal media outlets. By the end of the first year CIAN became the top news provider surpassing its closest competitor by 20%.
During the following two years, CIAN has continued its active expansion into the regions. A growing regional coverage required intensification of PR-activities so that the brand awareness could correspondingly increase. We have dedicated significant resources to expand the brand's media pool and conduct complex market studies of the Russian real estate market. By the end of 2017, the annual number of generated media stories dedicated to CIAN has tripled as compared with 2015.
We can now proudly call CIAN the largest database of verified housing listings in Russia. CIAN's data and company experts are regularly quoted by both the leading Russian publications and average users. CIAN itself has transformed from a resource dedicated specifically for realtors and agencies into an advanced, reliable and user-friendly seller-to-buyer client service.