PROMOTION OF THE HOTEL IL SALVATINO IN RUSSIA AND UKRAINE

GOALS
  • Present and promote new deluxe hotel of Florence in the Russian and CIS markets
SOLUTIONS
  • Organize FAM trips to the hotel for tourist agencies, collaborate with VIP clients
  • Conduct series of business breakfasts for luxury travel agencies
  • Organize individual and group press-trips for Russian glossy and business-oriented media such as Robb Report, Forbes Style, Conde Nast Traveller, Kommersant Weekend
  • Implement special projects with celebrities with Conde Nast Traveller Russia and Instyle magazines
  • List the hotel in the catalogues and on the websites of the top Russian travel companies

RESULTS

  • Share of the Russian clients staying in the hotel reached 10% within a year
  • Russian guests account for 20% of the total hotel's income within a year
  • Generated 120 stories on the hotel in the target media within a year
  • PR-value of the generated stories on the hotel including the anniversary edition of Conde Nast Traveller reached over €170,000



Il Salvatino – is a 5-star luxury boutique hotel located in the XV century Palazzo building just outside of Florence. After reconstruction, the hotel was opened in May 2009. Altezza was selected as the hotel's PR agency in Russia and Ukraine two months prior to its opening. We set a goal to impress the luxury connoisseurs and encourage them to visit Il Salvatino at least once a season. Within three years of work, our team has organized many events in variety of formats. Altezza conducted familiarization trips to the hotel, organized presentations and business lunches for travel agencies in the premium segment. We launched several special projects with Russian celebrities and media.

As such, Renata Litvinova, well-known movie director and actor became a Russian ambassador of the hotel. In one of the campaign projects she was posing sitting on the roof of the hotel for the cover page of the 10th anniversary edition of Conde Nast Traveler. In addition to the cover page photo, Il Salvatino received extensive coverage including special notice in the opening letter of the editor-in-chief. The publication was also available online on the magazine's website. Conde Nast Traveler featured another story on Il Salvatino few months later.

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