RAS AL KHAIMAH/ SPECIAL PROJECT
WITH 7 DAYS MAGAZINE
GOALS
- Showcase benefits of the family-type leisure vacation in Ras Al Khaimah
- Increase the flow of Russian tourists to Ras Al Khaimah
- Support «Follow the sun to Ras Al Khaimah» advertising campaign
- Increase the number of positive mentions about the emirate in the media
SOLUTIONS
- Conduct an exclusive project with a celebrity family, which illustrates the destination's benefits
- Organize a family trip to the emirate to conduct an exclusive photo-shooting for the cover page of "7 Days" magazine and a multi-page story about the celebrity family vacation in Ras Al Khaimah
- Support the printed story with an extensive promotional campaign on digital resources of the publication
- Initiate posts on Instagram accounts of Natalya Podolskaya and Vladimir Presnyakov with key hashtag and message
RESULTS
- Total reach of the campaign was over 22,7 mln. people
- Over 280 thousand engagements in social media (likes and comments)
- 34 stories were generated as part of the project
The main idea of a special project with «7 Days» magazine was to showcase Ras Al Khaimah as a great leisure destination for families with children. Vladimir Presnyakov and Natalya Podolskaya, famous Russian pop-stars and parents of a young boy were selected as the protagonists for this project. The couple had not shown their first-born in the media before the project was launched. We conducted an exclusive shooting of the Presnyakov family and their child in the emirate of Ras Al Khaimah thus creating additional news topic. During the trip, our heroes shared their experience with their subscribers. After the trip concluded, special stories were published in popular "7 DAYS" and "The History Caravan" magazines and their websites. Thanks to the information buzz we were able to negotiate appearance of additional stories in such popular publications as "OK!", "Elle", "Cosmopolitan" and "StarHit".
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."
Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.
Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.