The main idea of a special project with «7 Days» magazine was to showcase Ras Al Khaimah as a great leisure destination for families with children. Vladimir Presnyakov and Natalya Podolskaya, famous Russian pop-stars and parents of a young boy were selected as the protagonists for this project. The couple had not shown their first-born in the media before the project was launched. We conducted an exclusive shooting of the Presnyakov family and their child in the emirate of Ras Al Khaimah thus creating additional news topic. During the trip, our heroes shared their experience with their subscribers. After the trip concluded, special stories were published in popular "7 DAYS" and "The History Caravan" magazines and their websites. Thanks to the information buzz we were able to negotiate appearance of additional stories in such popular publications as "OK!", "Elle", "Cosmopolitan" and "StarHit".